New Scandinavian Brand in Tbilisi

Group JYSK has opened its first store in Tbilisi, offering a wide range of products for the household to potential customers within a trendy “everything for the house” concept.

The store is a result of a EUR 1.5 million investment.

As Dimitry Kumsishvili, First Vice Prime Minister and Minister of Economy and Sustainable Development of Georgia, noted at the store opening, the founders of the brand plan to expand their operations to the free industrial zone (FIZ) in Poti, where they intend to create a new textile production with the option to sell its goods in the newly opened shop in Tbilisi and throughout the network of their 2,300 shops in 43 countries globally.

JYSK group wants to open up to four more shops in 2017-2018 in Tbilisi and in the regions.

According to Minister Kumsishvili, trade as a significant sector of the Georgian economy “has shown a 10 percent growth in employment, and enterprises like these make up an integral part of this growth.”

Nino Gugunishvili

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