#CityWithCharacter Borjomi Water Campaign Winners Revealed

IDS Borjomi mineral water’s #City Character campaign, a large-scale creative competition seeing Georgians creating a unique #citywithcharacter, has come to a successful close.

The winners in the “professional” and “amateur” categories were identified by a jury for the competition, and IDS Borjomi Tbilisi announced Borjomi as a favorite company.

In the category of “professional,” Tamuna Tabatadze (Tsnori) won, while the “amateur” category was won by Anuki Gugutishvili (Gori).

IDS Borjomi Tbilisi’s favorites were: Mikheil Diasamidze (Tbilisi), Giorgi Khelashvili (Rustavi), Irakli Namoradze (Tskaltubo), Ilushka Toidze (Ozurgeti), Sophie Kazaliani (Telavi) and Nino Vartapetyan (Borjomi).

#CityWithCharacter was a creative competition that kicked off on September 24, the purpose of which was to show the individual nature of Georgian towns and to introduce them to a wider audience.

“It was very interesting to see how the contestants saw and felt the character of each city,” said Irina Keidia, Brand Manager of Georgian Mineral Water Borjomi. “However, in order to evaluate the work, the quality of capturing, the perfect story and the individualism in vision were important. The aim of the project was to show the different parts of Georgia with their individuality and character from the view of the contestants, as only a local resident or person with an emotional connection can feel, convey and show the character of a city from a different perspective. Georgia is truly unique with its sights, regions, and urban areas. As a human being, each town has its own unique character, which is why IDS Borjomi wanted to give everyone the opportunity to better understand and introduce to the public their town, with its history, familiar or unfamiliar. We think the project has justified itself,” she concluded.

The voting committee consisted of director Tina Kajrishvili, The Movement TV founder Anano Bakuradze, founder of Live Branding Alex Chikovani, cameraman Mindia Esadze, Palitravideo.ge editor George Giorgashvili and photographer Marie Nakani.

At the awards ceremony, they talked about the importance of the competition, the criteria used in evaluation and the work of the nominees. All competition works can be checked out on the project-specific platform www.qalaqikhasiatit.borjomi.com

The #CityWithCharacter campaign was a large-scale competition that anyone living in Georgia could take part in. Contestants had to record a short video, or create a photo collage about their chosen town and use Borjomi mineral water in it. The finished videos were uploaded on the person’s Facebook and/or Instagram page using the hashtags: #ქალაქიხასიათით (#CitywithCharacter); #Borjomi (#ბორჯომი); #დაახასია­თეშე­ნიქალაქი (#CharacterizeYourCity).

Importantly, the theme of the competition was not limited. The only condition was to show the connection between the author and the selected city. The competition was held in two categories, “amateur” and “professional”.

The project was organized by IDS Borjomi Tbilisi and it is based on the communication platform of Georgian mineral water ‘Borjomi 2019 – you have a character! You can’t hide the character!’

IDS Borjomi, with the project #CityWithCharacter, has opened the doors to Georgia and introduced a wider audience to its regions with new faces.

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